Full Throttle Blue Demon

While South America has Pecsi, North America has the equally intriguing Full Throttle Blue Demon: “Crisp, blue agave flavor for all-day energy.” Not that I like energy drinks…they scare me actually. In fact, I’d probably pull a bicep just lifting a can of this to my mouth. And while I generally couldn’t care less about a Coke® product, the Blue Demon of the drink’s name is a fascinating bit of Mexican pop culture.

The original Blue Demon (that’s Blue Demon, Jr. in the picture above) is one of the most famous masked wrestlers (luchador enmascarado) in Mexican wrestling history. And that’s saying a lot because wrestling (lucha libre) is huge there. Wrestling stars are featured in tv, comics, and obviously advertising. And big personalities like “Blue” also become movie stars. Between 1964 and 1977, Blue Demon starred in 25 films, including Blue Demon contra las aranas infernales (“Blue Demon vs. the Infernal Spiders”), Blue Demon en pasaporte a la muerte (“Blue Demon in Passport to Death”), and  La noche de la muerte (“Night of Death”). Those aren’t necessarily his most well-known films. I just like the titles. 

Some of Blue Demon’s biggest films were made with the other huge star of Mexican wrestling, El Santo (“the Saint”). El Santo and Blue Demon started a famous rivalry in the ring during the 1950s. But outside the ring, Santo and Blue sometimes fought celluloid battles together against zombies, Dracula, and the Wolfman, when they weren’t taking on mad scientists or evil geniuses…or each other.

Alejandro Muñoz Moreno, the original Blue Demon, never took off his mask. He was even buried in it after dying of a heart attack in 2000. But his character lives on in the personage of Blue Demon, Jr., who may or may not be Moreno’s adopted son—his true identity is not publicly known. And while I’m not going to suggest that drinking a nasty blue energy drink will do you any good, it’s kind of neat what’s behind that mass-produced can, ¿no?

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