RPM Miami: US Media’s Spanglish Future?

There was a great feature on BBC Mundo yesterday by Eulimar Núñez about a new bilingual show on Telemundo’s sister station mun2 called RPM Miami (BBC story: “El ‘spanglish’ se expande en la televisión hispana de EE.UU.”).

The show is being promoted as the first bilingual program on US television (with apologies to Dora). The characters are constantly switching back and forth between English and Spanish (“Maybe vamos mañana a cantarte ‘Happy Birthday’. Beso, bye.”), and the program is clearly aimed at Latino youth who were born in the US. Mun2 itself, which is operated by Miami-based Telemundo and owned by NBC Universal, was developed for the Latino youth market by putting together a programming schedule that includes sports coverage, lots of music, and a heavy rotation of English-language shows mixed in with its normal Spanish-language programs.

RPM Miami (full episodes available here) is about a young Iraq War veteran named Alejandro who has returned to South Florida after being discharged.

Cuenta la historia de Alejandro, interpretado por el salvadoreño Adrián Bellani, quien regresa de la guerra de Irak para reunirse con su familia en el sur del estado de Florida y encuentra que su padre está desaparecido.

But a lot has changed while he was gone and Alejandro finds himself drawn into the world of underground street racing when he discovers that his father is missing and that his family is struggling financially.

Now I don’t know if this show will be any good, and I haven’t had a chance to watch the first episode yet…but I do know two things. First, my Spanish professor would hate it. As a first generation, old school Colombian immigrant, nothing gets on his nerves as much as Spanglish (“¡No lo entiendo!”). But my perspective is that it’s only natural for languages to mix in countries like the US, and that this is the way new languages are born. As we all know, Spanish itself evolved from Latin and didn’t fall out of the sky as a fully formed human tongue. Second, if the census numbers released this year tell us anything, it’s that we’re going to see more and more bilingual media in this country soon, whether RPM Miami is a ratings hit or not. So, chau chicos. Nos vemos soon, okay?

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